We chose the name MicroGiants because small businesses are normally tiny, but they contribute in a huge way to the US economy.
Like the ant that can carry several times its weight, small businesses tend to carry much of the economy by providing about half of the new jobs, They are much more innovative and provide many new ideas and products large corporations simply miss.
We all know about Steve Jobs and Bill Gates, who both started with one or two partners. Jobs started Apple literally in a garage with Steve Wozniak.
These two small businesses (and many more) literally started the tech revolution we see today, when the behemoth, IBM completely missed the personal computer trend.
Small businesses are giants in this regard as many grow very fast due to their position in their market place, innovation and ability to be flexible while growing. These rapid growth small businesses are responsible for the majority of new hires, and fuel our entire economy.
MircoGiants is not just a fun name, it accurately describes our new small businesses, and what we hope to enable with this new approach to preparing new business entrepreneurs.